"If you build a better mousetrap, the world will beat a path to your door" (Ralph Waldo Emerson)
If only life was this simple!
Half- Day Workshop :
This workshop will be an introduction to the concepts of effective 'marketing and selling'. Marketing and Selling is not rocket science, but it is so often misunderstood. What's more - how well it is understood is usually the difference between commercial success or failure, regardless of the capability and promise of a technology.
Delegates will learn:
What it really takes to successfuly sell a product or a service to a worldwide audience, an insight into what works and what doesn't and important tips that will make a difference.
Who Should Attend:
· Engineers who wish to gain more of an understanding of Sales and Marketing
· Sales and Marketing professionals who wish to understand more about selling technology.
Pre-Requisites
Non Required
Duration:
2.5 hours.
Course Materials:
Power Point Presentation - Printed Slides will be provided for note taking
Course Workshop:
This workshop will be an interactive presentation that is intended to open up a whole new way of thinking. There are a number of issues that make technology a very special subject when it comes to marketing and selling. There are important pitfalls to avoid, important concepts that we need to embrace and some basics that we need to remember. This workshop is intended to equip delegates with the new ideas and energy they need to make a real and tangible difference to their business.
Course Overview :
This 1/2 day workshop will start by discussing the meaning of 'brand' and why it is as relevant to an embedded systems as it is a chocolate bar. We will also discuss how to build a brand and why it is so important to do this.
We shall discuss what are the best current marketing activities for engineering and technology companies and what pitfalls should be avoided. Is Google the only solution ? Do adverts really work ? How about Social Networking ?
We will also discuss how to write effective PR, how best to get it placed and "how to use it to build your brand".
Then we'll talk about the art of being a 'professional technical sales person' - what it takes and how to win business and to keep the business.
Richard studied engineering and went on to work in audio electronics, embedded software development and then switchgear design before moving into a sales role after undertaking further studies in Business and Marketing.
In many cases, an engineer's product knowledge makes them an ideal candidate for promotion into a critical Sales role.
Without a doubt, engineers prefer to deal with engineers, especially when it comes to making important purchasing decisions. In addition to this, an engineer will have a far better understanding of issues relating to a customer in the technology sector. - If you are thinking of moving over to the dark side - this workshop should prove very informative.
